How-to
Clear instructions and manuals to solve specific problems. Build your work with the How-To category.
How to use HTML tags STRONG, B, EM, I and how they differ
The , , , tags should be used for visual formatting of text on the site page. They are necessary for the arrangement of semantic and visual accents. Incorrect use of tags often misleads the reader or search engine. Read why in the article.
How to use HTML tags STRONG, B, EM, I and how they differ
The <STRONG>, <B>, <EM>, <I> tags should be used for visual formatting of text on the site page. They are necessary for the arrangement of semantic and visual accents. Incorrect use of tags often misleads the reader or search engine. Read why in the article.
How to analyze user behavior and location history on the website
It is useful to analyze heat maps and location history for users on a website to find out what steps users perform before target actions. This will help simplify Customer Journey Map and increase conversion.
How to carry out the indexation analysis of the website
The further website promotion depends on the indexing aspect. If you create more than one thousand unique pages but dismiss the indexation stage, you will not receive the suitable result. The indexation analysis is necessary for the SEO and promotion purposes.
How to analyze a distribution of the traffic by channels
The analysis of the website traffic sources is performed in two cases: a technical SEO audit and generating optimization reports. In the first case, it determines the promotion strategy; in the second one, it evaluates the effectiveness of the marketing campaign.
How to Evaluate The Traffic Potential of The Website
Evaluation of the traffic potential of the website will help avoid excessive expectations from optimization. This is especially important for customers who are waiting for fast and impressive results when contacting SEO-specialists.
How to remove empty pages on the site
If you found empty pages that are not effective anymore, you need to remove them. Why? Because your site is not a storage for useless data that is not helpful neither for search engine nor for users.