Content Marketing
Improve your approach to content creation and distribution and build integrated content marketing with our articles.
Why Content Marketing Is Essential For SEO
As content marketing is becoming the bread and butter of digital marketing, your strategy should revolve around it a lot. Let's discuss in this article how content marketing works and why it's essential for SEO.
Why Content Marketing Is Essential For SEO
As content marketing is becoming the bread and butter of digital marketing, your strategy should revolve around it a lot. Let's discuss in this article how content marketing works and why it's essential for SEO.
5 Stages Of Awareness In SEO Copywriting: How To Address Different Groups Of Customers?
You shouldn't write content for an anonymous internet user. Make sure you know their awareness level and use different keywords for each. Your web content can move them from one awareness level to another, and at the end of this journey is a purchase of your product or service. In this article, we will discuss 5 stages of awareness (according to Eugene Schwartz), and discuss how to market to them and which types of content to create.
How to Automate Content Creation with an Artificial Intelligence
Why spend so much time and resources on this? It’s the 21st century – let artificial intelligence handle your daily tasks! Serpstat team developed a set of automated tools based on machine learning.
Content Strategy vs. SEO Strategy: How to Decide Which Comes First
Many companies struggle to choose between what to put first, SEO or content. Here we give you the lowdown on everything you need to know about SEO and content marketing to help you make an informed choice:
AI-Generated Content: Can Google Detect It?
As new technologies gradually evolve, we can now use Artificial Intelligence to create content. It shows promise in creating content such as articles, blog posts, newsletters, and even videos. We decided to discuss on Serpstat Twitter Chat the perspectives of AI-Generated content in today's digital world.
How to Use GSC to Create a Content Plan, Find New Ideas, and Update Articles
Google Search Console (GSC) is a free tool for checking keyword performance, measuring traffic, and correcting problems that may occur. It can be used to monitor how a website is doing in the SERP and how to adjust it in Google's index. Check the article and learn how to use Google Search Console to improve content strategies and find new ideas.